Designing an automation comes down to your outreach strategy. For starters you need to choose what is the starting point of the automation. In layman terms it means how will the data flow into the automation. They can be started by the following Starting points:
LinkedIn Search
LinkedIn Sales Navigator Search
LinkedIn Sales Navigator List
My Contacts (From your prospect page, CSV Import or Chrome Plugin)
My Companies (List of companies you wish to Auto Prospect with Sales Navigator)
LinkedIn Post (Commenters Link)
LinkedIn Group (Members of a group)
Visited your Website (Auto Prospect identified companies on your website)
Using Technology (add-on such as companies using Hubspot, Saleshub will go an Auto prospect employees on Sales Navigator and start the automation)
Added Technology (add-on such as companies that just started to use Hubspot, Saleshub will go an Auto prospect employees on Sales Navigator and start the automation)
Dropped Technology (add-on such as companies that just dropped Hubspot, Saleshub will go an Auto prospect employees on Sales Navigator and start the automation)
Inbound Webhook to My Contacts or My Companies
The above are options you can use to Start an automation. The possibilities are endless for your outreach.
Once you decide the starting point you are able to build your automation as you have informed Saleshub how to process the data into the automation :) From here you are able to do many things as shown in the video above.